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World Radio Day 2017: The audience is at the heart of the broadcast (UNESCO - United Nations Educational, Scientific and Cultural Organization)

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(Source: UNESCO - United Nations Educational, Scientific and Cultural Organization) Editorial by UNESCO Representative to Pakistan Ms. Vibeke Jensen on the occasion of World Radio Day 2017. RADIO remains the most dynamic and engaging mediums in the 21st century, offering new ways to interact and participate. This powerful communication tool and low-cost medium can reach the widest audience, including remote communities and vulnerable people such as the illiterate, the disabled, women, youth and the poor. Radio offers these communities a platform to intervene in public debate, irrespective of their educational level. It provides an opportunity to participate in policy and decision-making...

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